Наверно, мало кто знает, что на сегодняшний день существует до трехсот миллионов веб-страниц в мире Интернета. Сколько помните вы? Пять? Семь? - Максимум пятнадцать. Конкуренция и, правда, очень высокая. Почти невозможно себе представить, что ваш сайт когда-нибудь появится на первом месте в результатах поиска Google. Если у вас когда-нибудь возникнуть сомнения по поводу этой возможности, вспомните, что ваш сайт отличается от этих трехсот миллионов страниц Интернета. Не может быть, чтобы и другие предлагали бы потребителям точно такой же продукт или услугу, которую предлагаете вы. Единственное, что вам осталось сделать – это преподнести вашу веб-страницу нужным людям.
Первый секрет успеха: Помните, что вы создаете сайт для потребителей, а не для робота Google. Если вы будете руководствоваться этим принципом при оптимизации сайта (SEO), ваш успех будет гарантирован.
Многие считают, что секрет успеха в привлечении большого количества посетителей. На первый взгляд, тысяча посетителей, конечно же, лучше ста. Но на самом деле лучше иметь сто посетителей, которые ищут конкретно вашу услугу и соответственно вашу веб-страницу, чем тысячами посетителей, которые просматривают только первую страницу, недовольно возвращаются назад и больше никогда не возвращаются.
Что произойдет, если мы примем во внимание желание пользователя? Тогда у нашей веб-страницы будет до ста постоянных гостей. Опыт показывает, что люди в основном посещают одни и те же веб-страницы. Если вы предложите посетителю интересный и ориентированный на потребителя контекст, то очень вероятно, что ваш сайт окажется в его списке фаворитов. Один посетитель, который в неделю несколько раз просматривает сайт, лучше десяти, которые один раз войдут, а потом навсегда забудут о его существовании.
Пользователь не сможет войти на сайт, если он не знает о его существовании. Человек ищет нужное ему слово или фразу через поисковую систему Google и входит на те сайты, которые входят в первую десятку или максимум двадцатку. И, правда очень мало кто обратит внимание на результаты поиска на второй или третьей страницах. Таким образом, наша цель состоит в том, чтобы занять лидирующие позиции на странице результатов Google и других поисковых систем, что осуществляется определением ключевых слов. Выбор ключевых слов – это важная и существенная идея оптимизации сайта (SEO) для целенаправленной аудитории в поисковой системе.
Давайте начнем с определения ключевых слов (keywords), что не так уж сложно, если пройти следующие этапы:
Исследуйте соответствующие ключевые слова (keywords)
Возьмите лист бумаги и одним предложением опишите содержание вашей веб-страницы. Специфичными словами и фразами сформулируйте основную тему сайта и каждой его страницы.
Не забудьте варианты, т.е. при поиске сайтов одного и того же содержания можно использовать разные слова, Например при поиске сайта похожего на мой кто-то может написать «рабочие места», а кто-то «Вакансии» или «Работа в Грузии» и т.д. Перечислите эти варианты.
Проверьте конкурентов. Какие ключевые слова и фразы они используют? Нажмите на правую кнопку мышки, выберите "view source'' и обратите внимание meta content text. Возможно, какая-нибудь ключевая фраза и вам подойдет.
В определении наиболее часто используемых ключевых слов и фраз вам помогут также и специальные инструменты:
https://adwords.goog...EAS#search.none
http://www.wordtracker.com/
Использование ключевых слов
Вы должны использовать ключевые слова на вашей веб-странице и на ссылках на ваш сайт. Как раз этим и определяется, насколько важен ваш сайт, и какую позицию он займет в результатах поиска. Именно таким путем вы сможете убедить посетителя, что ваш сайт очень интересен.
1. Вставьте ключевые слова в текст (text), название (title), мета теги (meta tags) и в заглавие (heading).
Равномерно распределите ключевые слова и фразы в тексте веб-страницы. Не перегружайте, а то некоторые программы могут воспринять это как спам.
2. Используйте ключевые слова в ссылках
Google и другие поисковые системы обращают большое внимание на тексты ссылок, которые показывают содержание веб-сайта. Очень большое значение имеют ссылки, входящие на ваш сайт, а использование ключевых слов в этих ссылках будет способствовать поиску вашего сайта в результатах поисковой системы.
3. Используйте ключевые слова в тексте
Ключевые слова и фразы эффективно распределите в тексте сайта. Частота их использования должна быть от 1% до 6%, и это означает, что в каждых 100 словах ключевое слово или фраза должны повторятся максимум 6 раз.
Поиск подходящих ключевых слов и фраз – это обязательное условие успеха вашего сайта. Путем оптимизации сайта, увеличится как число посетителей, так и ваш бизнес, но не забывайте о релевантности, ключевые слова должны соответствовать обслуживанию, которое вы реально предлагаете потребителю.
How to identify keywords for my site
Probably few people know that today there are three hundred million Web pages in the Internet world. How much do you remember? Five? Seven? - Lots of fifteen. Competition and, although very high. It is almost impossible to imagine that your site someday in the first place in the search results Google. If you ever have doubts about this possibility, remember that your website is different from these three hundred millions of Internet pages. It can not be offered to other consumers to exactly the same product or service that you offer. The only thing you have to do - this is to present your web page to the right people.
The first secret of success: Remember that you create a website for consumers, and not a robot Google. If you follow this principle in optimizing your website (SEO), your success will be guaranteed.
Many believe that the secret of success in attracting a large number of visitors. At first glance, a thousand visitors, of course, better than a hundred. But in fact, better to have one hundred visitors who are looking specifically to your service and therefore your web page than the thousands of visitors who view only the first page of displeasure come back and never returned.
What happens if we take into account the user's desire? Then our website will be up to one hundred regular visitors. Experience shows that people generally visit the same Web page. If you offer the visitor an interesting and customer-oriented context, it is very likely that your website will appear in his list of favorites. One visitor, who several times a week to browse the site, the top ten, which will once and then forget all about it.
The user can not log in, if he does not know of its existence. Man looking for him right word or phrase in the Google search engine and includes those sites that are in the top ten or twenty high. And, the truth is very few people pay attention to the results for the second or third pages. Thus, our goal is to take the lead on the results page, Google and other search engines that carry out certain keywords. Selection of key words - this is an important and essential idea of site optimization (SEO) for targeted audiences in the search engine.
Let's start with definitions of key words (keywords), which is not too difficult to pass if the following steps:
Explore the appropriate keywords (keywords)
Take a sheet of paper and a proposal to describe the content of your web page. Specific words and phrases specify the main theme of the site and each of its pages.
Do not forget the options, ie when searching for sites of the same content you can use different words, for example when searching for my site like someone could write a "jobs" and someone "Jobs" or "Work in Georgia", etc. List these options.
Check out the competition. What are the key words and phrases do they use? Click the right mouse button, select "view source''and note the meta content text. Maybe some kind of key phrase and you will do.
In determining the most frequently used keywords and phrases to help you and also special tools:
https://adwords.goog...EAS # search.none
http://www.wordtracker.com/
Using keywords
You have to use keywords on your web page and links to your site. Just this and is determined by how important your site, and what position it will occupy in the search results.That way you can convince the visitor that your site is very interesting.
1. Insert the keywords in the text (text), name (title), meta tags (meta tags) and title (heading).
Distribute key words and phrases in the text of a web page. Do not overload, and some programs may take it as spam.
2. Use keywords in links
Google and other search engines pay close attention to text links that show the contents of the website. Are very important links that are included on your site, and use keywords in those links will help find your site in search engine results.
3. Use keywords in the text
Key words and phrases in the text to effectively distribute the site. The frequency of their use should be from 1% to 6%, and this means that for every 100 words of the keyword or phrase should be repeated a maximum of 6 times.
Search for matching keywords and phrases - it is a prerequisite for success of your website.By optimizing your site to increase the number of visitors and your business, but do not forget
about
Business from scratch, or start your own business on the Internet.
Business from scratch - the dream of many. Probably everyone who aspires to achieve in life some of the results, at least once in a lifetime wondering whether it is possible for one person without a solid start-up capital and knowledge to build a profitable business?
The answer to this question is ambiguous. In offline, for example, to start a business from scratch is almost impossible. In any case, have to find money for the business organization.Borrow from friends to take out a bank loan, mortgage apartment, etc. But every business is a risk. You can go broke. This stops many who would like to start a business, but can not collect the necessary sum.
It is here that comes to mind and used to organize a worldwide network of business, whose name is the Internet. Everyone has heard that from scratch and with almost no effort to make this fortune a lot of people. This is a gold mine. Only need to buy a computer, plug in and the money will flow a river.
This view, incidentally, is actively fueling a lot of scams that fraudulently seek to get money gullible citizens. They will tell you that "yes, money online is easy, I personally gained a lot of money by doing nothing. Pay only $ 10 in my account and I will tell you how it's done." This lohotronschiki. After paying the money, you at best get an answer: "Do like me - lie to people." Usually no one gets in return is not.
Still, rumors of nowhere does not occur. And indeed there are individual Internet entrepreneurs who earn large sums. It is especially well developed in the area. Com We have Russian-language sector is just beginning. And this is the main difficulty. No major domestic developments on conducting business online. The primary literature is translated publications that ignored feature of our mentality. Have to look for information on particles and to gain experience and knowledge to their own mistakes.
The idea to create a business online, you may have guessed, did not avoid me. More than two years I've been collecting information about Internet business. Acquired the necessary experience. Now as far as possible share my knowledge with everyone. Something to die for money, something for free in their newsletter and in books.
But here's what I want to add more to this:
We must always remember the following: the business world is cruel (for those who do not accept rules of the game). Nobody expects you to your competitors, no one cares, you can be a businessman or as a mercenary and will stay for a salary. Not for a single site, dedicated to businesses, no wondering you personally (yet not become a star) ... Interest is your money or knowledge. If you have money - you can invest in their business, have the knowledge - sell them to those who need it.
It is important to immediately learn to realistically assess the proposal site business orientation. Lohanutsya everyone can, it could not be avoided and me at the dawn of my business. I lost a hundred dollars, but gained invaluable experience in fraud detection in the network. Education costs money. So do not believe me, if you promise to teach the techniques of business for free.
Look for a benefit for teachers, and if it is not clear to you, do not mess with them. For example, if you offer money, nothing is investing in the business, the first thing is to doubt the reality of the proposal. We need to understand what is the benefit for someone who is offering. Without benefit to themselves no one will do nothing. It's the law business. So if you are unable to answer the above question, do not rush to get involved in this venture.
Then you have to learn to distinguish good from bad business to look for a good and reliable partners. There is only one council. Learn the true purpose of the business. If this is the only collection of money at any cost, then flee from such business. It is unreliable people. If you can clearly define for themselves what business is people who follow and serve the interests of consumers, with the businessman may have to deal.
Its owners are people who understand what a real civilized business. At the same time be aware that even these people will not do anything that would not benefit their business.
A huge number of sites offer you to organize a business with an absolute zero for a couple of dozen dollars. So, do not flatter yourself. The purpose of these businesses to sell you are not very expensive business packages, which will tell you how to create and sell minisayt with his own digital product. In principle, this scheme works. It's not cheating.
But. The site you have to do yourself, to create a digital product on their own. And all this takes time to study additional materials. Fairly large amount, and it also costs money. But this is not important. Glossed over the fact that for a solid earnings under this scheme you will have to spend a lot of money on promotion of the resource. Advertising budget for minisayta is no different from any other resource.
So, forget about the easy money without solid investment funds and warned:
To start a business on the Internet will require as a minimum:
1. Money.
2. Special expertise in internet marketing.
3. Specific knowledge of software and web-programming languages (HTML, PHP or Perl, JavaScript, etc.)
The third point is also desirable to replace the money. Why? Read about it below.
In addition to the above, you would like at least basic knowledge in law, economics, business, personnel management and accounting. But this is to talk about serious business, of course, and so at first it can be neglected. Incidentally, this is unacceptable offline, since the cost of failure there are much higher.
Consider these points of order and very carefully. This is important.
As for the money, everything is simple: either you have them, or you can borrow them, or have mine. All this can be solved, given that the business organization in the network of money needed is much smaller than in the offline and can not put their hook, but gradually.
With regard to knowledge of internet marketing, here you can not escape. That will have to learn anyway. Quite a lot of material, including online "internet business and make money on the Internet." To save time, I recommend reading the book, you can get here. This will be your starting point. Drawing on the knowledge contained in books, you will be able to choose the direction of their activities and understand where to begin earning on the Internet. Be sure to use this feature!
Specific knowledge of programming (web-mastering)
Without this knowledge, you can do, of course. But then you have to find someone who agrees to perform for you work on the development site. Of course this will have to spend money that could be used more efficiently.
Yes, some elements of the complex, requiring a deep knowledge of programming should be assigned to outside artists, but the main work on building sites and filling them with the information is not as complicated as it seems. You can master this in a couple of weeks.Improved, of course, be all my life, and begin to make sites very easy.
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